Meta's Muse agent can now place phone calls for paid subscribers
Calls to businesses for reservations and appointments raise a open question about whether the person on the line is told they are talking to an AI.
Meta's Muse agent can now place phone calls for users who hold a paid Muse subscription, letting it contact businesses to make reservations, schedule appointments and handle other calls people would rather not make. Meta's Chief AI officer Alexandr Wang announced the capability, and the paid tier includes extra tokens and features. Early users report the agent handles phone tasks with ease; Matt Schlicht, a Moltbook creator and Meta Superintelligence employee, shared a call in which his agent phoned a Volvo dealership to ask when the next appointment was available, waiting on hold for about 15 minutes to get that information. In that call the agent said it was calling on his behalf and transcribing the conversation, but did not explicitly identify itself as an AI, which raises the risk that a counterpart could hang up on discovering it is an AI. Meta says Muse has more than 10 million users, and users can now give their agent a dedicated email address.
Why it matters
For the businesses that receive these calls, the agent is a new kind of caller that may not say it is an AI, which could lead some counterparts to hang up once they find out. For paid Muse users, routine phone tasks like booking appointments can now be handed off to the agent, while the people answering those calls have to decide how much weight to give a caller who may be automated. With Muse reporting more than 10 million users, the question of disclosure is likely to reach a large number of ordinary calls.
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