Meta tests two-link monthly cap on government and nonprofit Facebook pages
Pages that exceed the limit are offered paid Meta One tiers, with some nonprofits weighing alternatives to Facebook.
Meta is testing a limit that stops government and nonprofit Facebook pages from posting more than two links a month, a restriction the company says is not meant to apply to them. The Greenville, Texas communications manager said the library's page hit the cap, and the only way past it offered was a Meta One subscription costing $50 or more a month. An Indianapolis pet-pantry nonprofit faced a $150 monthly price for regular link sharing and is weighing dedicated event pages or having board members comment links from personal profiles. A North Carolina nonprofit is looking at pooling information with other local groups to rely less on Facebook. Meta's spokesperson did not explain why these organizations were affected and said it will keep changing the feature based on feedback. Meta's Meta One tiers range from no Facebook links at $14.99 a month to unlimited links at $499.99.
Why it matters
The test puts government and nonprofit pages on the same paid ladder as commercial users, even though Meta says they are not meant to be affected. For public bodies and small charities that depend on Facebook to reach residents and donors, a link limit tied to subscriptions turns routine posting into a recurring cost. The company has not explained why these organizations were included, and it says the feature will keep changing based on feedback, so the terms could shift again.
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