Minecraft China passes 100 million annual active players
NetEase's milestone comes as it pushes the game beyond gameplay, including a Domino's Pizza tie-up announced at its Shanghai creator event.
NetEase's Minecraft China has passed 100 million annual active players, a milestone it disclosed at its Minecraft China 2026 Creator Conference in Shanghai on October 29th. The total arrives almost ten years after the sandbox title first reached the Chinese market. The platform now counts more than 400,000 creators, and developer revenue rose 30% year on year. NetEase also used the event to detail plans to carry Minecraft beyond gameplay, with a tie-up with Domino's Pizza among the initiatives announced.
Why it matters
For Chinese players, the milestone confirms Minecraft has become a large mainstream platform rather than a niche title, with NetEase's publishing reach now spanning both PC and mobile. For the creators working on it, 30% revenue growth alongside more than 400,000 creators signals that the platform's economics are improving for those building content on it. The Domino's Pizza collaboration shows NetEase is treating Minecraft as a broader entertainment brand, which points to a wider role for the game in everyday consumer culture in China.
Matters or hype?
Does this story matter, or is it hype? Vote before you see what everyone else said.